Please installFlashPayer.
"Why Because?", are we being asked.
The question contains the answer. Because: full-stop, full-page.
Listening again and again to the fatalistic speeches from the majors? No way! The artists have never had so much tools to diffuse and distribute their music and songs. With an unashamed diversity, an amazing vitality, music has never been in a greater shape than in 2006.
Now that artists are used to freedom and possibilities that new communication tools offer them, they tend to reject the industrial standard formulas: networks like myspace.com have created the ideal reference library of the global village, and a wonderful link between musicians and their fans. In this context, why would they stay stuck within the Frenchy-French frontiers?
More than a records company, Because is going to be a platform where the artists can exchange, cross over and express themselves.
No more compartmentalizing: as an international and open-minded label, Because will side with artists to help them spread in the best way their message, their image and their ideas.
With a cross-disciplinary vision, our teams will walk aside our artists as small but strong commandoes. Music and politics, too frequently separated since ideals have fallen down, will find here a fertile dialogue.
At the meeting point of genres, www.because.tv will be a place to meet and greet, and a think-tank for everyone. Fresh ideas, being political, poetical, visual or musical ones, will find there a free and natural dashboard.
We'll bring the care and following through of a craftsman, coupled with the vision, means and modernity of a multi-cultural firm: here is the strength of Because, in front of the future musical broadcast stakes, from Internet to wireless telephony.
When, backed up by Manu Chao, we propelled Amadou & Mariam from Mali up to worldwide success, when we convinced Air, Jarvis Cocker and the producer Nigel Godrich to work on the factual album of Charlotte Gainbourg, Because has reminded that independence (of mind and means) would never act as an enemy of professionalism: that we could favour content with no despise for the form and vice versa.
The label will also be pounding that the chapels' era is over: since it is natural in 2006 to listen to worldwide sounds in a random mode, the label welcomes either Justice's electro-shock or Asyl's biting rock, either Tandem's rough rap or La Phaze's slogans…
Since being open-minded is a philosophy and neither a carelessness, nor a pious hope, Because will stay as demanding, hard to please, vigilant and watchful as curious about everything and everybody.
The question contains the answer. Because: full-stop, full-page.
Listening again and again to the fatalistic speeches from the majors? No way! The artists have never had so much tools to diffuse and distribute their music and songs. With an unashamed diversity, an amazing vitality, music has never been in a greater shape than in 2006.
Now that artists are used to freedom and possibilities that new communication tools offer them, they tend to reject the industrial standard formulas: networks like myspace.com have created the ideal reference library of the global village, and a wonderful link between musicians and their fans. In this context, why would they stay stuck within the Frenchy-French frontiers?
More than a records company, Because is going to be a platform where the artists can exchange, cross over and express themselves.
No more compartmentalizing: as an international and open-minded label, Because will side with artists to help them spread in the best way their message, their image and their ideas.
With a cross-disciplinary vision, our teams will walk aside our artists as small but strong commandoes. Music and politics, too frequently separated since ideals have fallen down, will find here a fertile dialogue.
At the meeting point of genres, www.because.tv will be a place to meet and greet, and a think-tank for everyone. Fresh ideas, being political, poetical, visual or musical ones, will find there a free and natural dashboard.
We'll bring the care and following through of a craftsman, coupled with the vision, means and modernity of a multi-cultural firm: here is the strength of Because, in front of the future musical broadcast stakes, from Internet to wireless telephony.
When, backed up by Manu Chao, we propelled Amadou & Mariam from Mali up to worldwide success, when we convinced Air, Jarvis Cocker and the producer Nigel Godrich to work on the factual album of Charlotte Gainbourg, Because has reminded that independence (of mind and means) would never act as an enemy of professionalism: that we could favour content with no despise for the form and vice versa.
The label will also be pounding that the chapels' era is over: since it is natural in 2006 to listen to worldwide sounds in a random mode, the label welcomes either Justice's electro-shock or Asyl's biting rock, either Tandem's rough rap or La Phaze's slogans…
Since being open-minded is a philosophy and neither a carelessness, nor a pious hope, Because will stay as demanding, hard to please, vigilant and watchful as curious about everything and everybody.
Editorial
This month, Because hands over to:
"Because"
Why Because ?
